In my opinion, NME is a very popular, successful magazine which has a great target audience and production unit. NME has caught my eye on how they have their company everywhere on a device with the web. Also, Web 2.0 helps to access it more. I think it is crucial for NME to have an online and alternative publishing method as it attracts more attention to new viewers. In any magazine situation there will need to be more than one way to access it otherwise people wouldn’t be able to view any of the magazine where they are which will decrease the audience population.
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